Traditional print advertising in newspapers and magazines is incredibly expensive, and your ad won’t necessarily get you noticed. But there are several ways in which you can target your potential customers and get your message across cheaply and effectively.
- Ensure that you have Google Places, Yahoo Local and Bing Local listings
This one is absolutely free, but many businesses don’t think of taking advantage of the opportunity to be seen by people who are searching for a business like theirs on the Gold Coast. Have you ensured that you’re listed? Here’s the link to Google Places Listings to get you started. All you need is a simple (very simple) website to activate your listing and the search engines do the rest. Don’t forget to list with other powerful search engines too!
- Take it to the next level with AdWords
If you haven’t heard of ‘Pay Per Click’ (PPC) advertising, now’s the time to find out more. A budget of little as $10 to $20 per day can get your business noticed when people search specific keywords. You’ll find everything you need to know about setting up an AdWords campaign as you navigate the process.
There’s also a keyword research tool that will show you what your competition is like for any of the keywords (or phrases) that people might use to search for your business and how often people search for your target keywords (Tip: you can use this to work out keywords for your unpaid SEO too). You can add the name of the area you serve to keyword phrases and pick your target market area using a targeting tool.
- Get sociable on Facebook
Building an audience on Facebook can take quite a long time if you just do it organically, but apart from asking all your friends and business contacts to share your page, you can do extremely cost-effective paid advertising on Facebook. Target you area, specific age groups and interest groups, and Facebook will tell you what your advertising costs. Make the most of it by running a competition that people enter or a special offer they can get by liking and sharing your page.
- ‘Flyer’ your way to advertising success
The good, old-fashioned flyer is still a powerful marketing tool. Whether you pull out all the stops with your flyer design or not, you can still get attention through a simple flyer dropped off in mailboxes in your area. You don’t even have to do much. Simply submit your design, and Local Leaflet Distributor does it all for you.
Don’t try the ‘flyer under the windshield wiper’ trick. It often irritates people and it could contribute to litter in your area as a result of their frustration. But people always look through their post, and that’s a great way of letting your potential customers know that you’re there for them,
If you want really quick results, you can even add a bit of extra incentive to visit your business. Many businesses offer a discount on presentation of the flyer – everyone loves a bargain. And once you’ve impressed them with your great quality and service, their friends will hear about you too!
These are just a few cost effective ways to advertise your business to consider. There are many options out there, so it’s really finding the ones which drum up the most business, while staying within the budget.
These tips were brought to you by Local Leaflet Distributor.
I hope you have found this article helpful!