Traditional print advertising in newspapers and magazines is incredibly expensive, and your ad won’t necessarily get you noticed. But there are several ways in which you can target your potential customers and get your message across cheaply and effectively. Ensure that you have Google Places, Yahoo Local and Bing Local listings This one is absolutely free, but… Read More »
Before you begin your mailbox delivery campaign, it’s a great idea to think through your strategy and brush up on your tactics, so let’s explore the thinking you’ll do before you begin. Check your own mailbox When you collect your mail, you’ll usually shuffle through the envelopes and flyers you find. What excites your interest? What sets your… Read More »
Take your flyer from the ‘ho-hum’ to the ‘Wow’ with these great design tips for unforgettable flyers. Great design can turn your leaflet into your bet advertisement yet! Have a Great Headline A great headline can make the difference between your flyer being read and remembered or consigned to oblivion. Be creative, be punchy, ask questions, or use… Read More »
You’ve got big plans for your marketing materials, and you can’t wait to get the printing done, but what type of printing will be best for you? As with so many other questions that we face, the answer to that is “It depends…” Let’s check out the advantages (and disadvantages) of both options so that you can… Read More »